Bowflex Treadmill Review Index
General Information:The Nautilus Health & Fitness Group decided to change the name from the Nautilus TreadClimber to the Boxflex TreadClimber. Same product with a different sticker. Overall, it is a very complex design and if you want this type of high-intensity workout, you are better off with the NordicTrack incline trainers.
Manufacturing Philosophy:Their design philosophy seems to be: make a beautiful package with that priority over quality. That has caused noise problems with their regular treadmills due to the plastic parts. On the TreadClimber, one point of wear we expect to see a problem with is the hydraulic shocks. It also has a very complex mechanical design with two walking belts which doesn't bode well for long-term reliability.
Company Outlook : Nautilus has lasted longer than we expected and in their latest annual report, the company reported a net loss for the year of $90,588,000. That's right, they lost over ninety MILLION dollars on sales of more than four hundred eleven million. We aren't the sharpest knives in the drawer, but even we can figure out that you won't be able to do this for a long time and stay in business. We also understand that they want to get out of anything that doesn't have a direct relation to marketing without distributors or retailers, and they currently have their commercial business up for sale. The direct model can work well if they can get the product right. Nautilus has been in a freefall over the last two years but have beat many people's predictions that they would collapse?that said, they have also been beaten by the market and competitors like a rented mule so we'll see what the future holds for them.