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General Information:Octane is the brainchild of a former LifeFitness product manager/engineer and a former LifeFitness salesperson. Their idea was to develop their own elliptical designs, have them manufactured in China/Taiwan, and sell them for a premium price point. They figured they could do this if they offered specialty fitness dealers outrageous markup and made their dealer network adhere to their minimum advertised pricing policy. This brand concept has worked well, with dealers loving the outsized profits that they make off of Octane and pushing the product to unaware consumers.

Manufacturing Philosophy:In keeping with the quality price point, Octane gives the consumer a reliable product with good fit and finish. While the internal quality is not up tot he standard of Precor, their fit, finish, and user friendly features are. Octane wants to sell people decent products for a premium price giving their dealer network the benefit.

Company Outlook : Octane is a solid company due to the fanatical following that they have with their dealer network. If you are walking in a specialty fitness store looking to buy an elliptical chances are they are going to try to sell you an Octane... whether you want one or not! Just remember that the dealer will be making significant profit so make sure you ask for a significant discount!