General Information

This brand was started by the person that originally came up with the idea of selling fitness products on the Internet. This was Smooth Fitness and quickly became the biggest seller of what is called Â?specialtyÂ? quality equipment on the web. A repeat performance caused his ouster from Yowza and the Taiwanese factory behind it, Greenmaster is in full control.

Quality / Philosophy

As many specialty brands, the focus is to make the machines feature rich. Plenty of programming, features, and quality seem to be the direction that Yowza is trying to head. It appears to be approaching things with the original strategy that Smooth used for years which would make sense with plenty of advertising and a big push on the internet.

Outlook

It will be interesting to see. The company is spending plenty of money on advertising on the Internet and we know how expensive it is to bid high on many of the terms they are using in the world of paid advertising on the web with companies like Google. It seems that most of the companies that were going out of business have done so. We know Yowza has one of the lowest cost structures of any North American brand so there future looks solid.