Solid treadmill and if you can find it like we've seen it on sale for under $1,000, that is a good deal. With that said, there have been some compromises made in order to get the price down to where it needs to be to be a value. Keep in mind that with the market continuing to change, there still is a demand for low cost options that still have a semblance of service. While you won't find that with any Icon built machine, Yowza has made some big strides in the service area.
General Information
This brand was started by the person that originally came up with the idea of selling fitness products on the Internet. This was Smooth Fitness and quickly became the biggest seller of what is called Â?specialtyÂ? quality equipment on the web. A repeat performance caused his ouster from Yowza and the Taiwanese factory behind it, Greenmaster is in full control.
Quality / Philosophy
As many specialty brands, the focus is to make the machines feature rich. Plenty of programming, features, and quality seem to be the direction that Yowza is trying to head. It appears to be approaching things with the original strategy that Smooth used for years which would make sense with plenty of advertising and a big push on the internet.
Outlook
It will be interesting to see. The company is spending plenty of money on advertising on the Internet and we know how expensive it is to bid high on many of the terms they are using in the world of paid advertising on the web with companies like Google. It seems that most of the companies that were going out of business have done so. We know Yowza has one of the lowest cost structures of any North American brand so there future looks solid.