The True TX packs a lot of quality for the money. The True TX is a new unit for the True elliptical lineup giving them a lower priced unit to compete with the lower priced Octane and LifeFitness units. When you compare the quality of the True unit to the lower end of those lineups, the TX blows them away dollar for dollar. It's rare that we commend True for selling a machine for a reasonable price. Their history has been to produce high quality equipment and then charge for it. I guess they decided to get aggressive during the downturn and pick up market share.