General Information

Sole Fitness is a company that sells decent quality treadmills and ellipticals that are built for them by Dyaco International.  These machines are primarily sold at Dick's Sporting Goods, Sole's website, and on various mass-market websites like Amazon.com.  Sole has quickly established their brand as a good value alternative and they have very broad distribution. They have blanketed the web with so many people promoting them it is hard to turn around on the web without bumping into them...just remember that the majority of the people promoting them are affiliate sites.

Quality / Philosophy

Sole Fitness is putting good components on their machines which makes perfect sense since they are putting such a long warranty on it. They are trying to sell their machines at a value price with a high end warranty and the result is quite good. We would expect another strong year for Sole.

Outlook

From a startup just a few years ago to putting treadmills for rent in hotels all over the USA, Sole Fitness has quickly established itself as a mass-market player in the USA. The line is in need of a redesign just to bring the product up to today's standards but as happens with companies that achieve a good measure of success, it is easy to rest upon your laurels.