Lifecore started out as a retailer and has moved into the import business. We have known the people behind the brand for years and they have always been people who try to provide good service for customers so it will be an interesting story to watch.
Quality / Philosophy
Their philosophy seems to be to make a decent machine and price it at a value position. We would expect these to have an adequate service record, especially if you maintain the equipment.
We had speculated on Lifecore being able to weather the shakeout in the fitness retail market. Apparently they felt that it was better to have strength in numbers and merged with Diamondback. Hopefully two are better than one.