Freemotion was acquired by Icon around the turn of the century and at that time was, unfortunately, named Ground Zero Fitness. Needless to say, the name had to be changed so they changed it to Freemotion, which was the name their strength product at the time. It was a successful changeover and many clubs swear by their Freemotion units. For the home, the quality is on par with NordicTrack which is good.
Quality / Philosophy
Have you ever watched the refresh of Cosmos with Neil deGrasse Tyson? It shows the Universe and how different physics work throughout space. Icon, the maker of Freemotion, is the major player in the fitness cosmos. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices but now they have quality to match and the units are packed with features. Icon can have spotty customer service but it seems like other than the very high priced units, everyone is in a race to the bottom regarding service quality.
Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. Although you get a great value price for the product, you also get value service so keep this in mind when buying their machines. We don't get nearly as many complaints about Icon's service as we have in the past. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.