VISION ELLIPTICAL REVIEWS
General Information:Vision is an brand made by Johnson. They are known for making a high value treadmill. They were formerly owned by Trek Bicycles but were sold to management and now, Johnson is the sole owner of the brand. For years Johnson Health Tech operated Vision as a separate brand but three years ago decided to merge its? operations with their other North American operations.
Manufacturing Philosophy:Vision is a high quality product that has really upgraded their treadmill lineup in the past few years- except for the handrail design where it looks like an engineer sneezed when he drew it. They are putting high quality parts and are abandoning the lower end of the market. We visited the headquarters and major factory outside of Shanghai and found that Johnson is the most integrated manufacturer of fitness equipment in the world. This can be both good and bad. The good is that you are in control of almost all aspects of production. The bad is that you are in control of almost all aspects of production- if you mess up there is no one else to blame. They are focused on doing things the right way so it appears that this is a case where it is good overall. We were impressed with their quality procedures and design and testing processes and the reviews will reflect these facts.
Company Outlook : Vision, who once helped shut down many US factories with their innovative manufacturing approach, now is the victim of their own success by pushing some of the quality to their other brands like Livestrong and AFG. They are making a firm move to the higher end of the market to try to challenge True. We will see how that works out for them. We find many of the Vision machines in light commercial use.