General Information

This is a licensed product for Icon Health and Fitness. Like other Icon built products, the features are heavy and component quality has rocketed upward. The pricing disparity we've seen on this brand in the past has equalized with the other Icon brands so there is no longer a premium for the name. The quality has really stepped up and they are making some very good machines- an excellent value for the money.

Quality / Philosophy

Reebok is produced by Icon, and this factory has over 200 engineers that help craft their products. Put simply, they are the best designed treadmills in the business. In the past, they have had to be the best because they used the cheapest parts in the business. They have finally discovered that you can find some of the key component parts overseas for less. The eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and it still sells for a value price.

Outlook

Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability, they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.