This is a licensed product for Icon Health and Fitness. Like other Icon built products, the features are heavy and component quality has rocketed upward with the exception being that some of the electronic features have been glitch prone. The pricing disparity we've seen on this brand in the past has equalized with the other Icon brands so there is no longer a premium for the name. The quality has really stepped up and they are making some very good machines- an excellent value for the money.
Quality / Philosophy
Reebok is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices but they used to have quality to match. These days they put quality into the machines and pack them with features. Service by most of the lower priced companies can be spotty but you get what you pay for.
Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. Although you get a great value price for the product, you also get value service so keep this in mind when buying their machines. We don't get nearly as many complaints about Icon's service as we have in the past. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.