If you are considering a $2,000 treadmill, this should be near the top of your list. At this level of quality, you get an enormous motor combined with many nicer features from the Icon design studio. It is still coming from the mass market company, but they make a heck of a value for an affordable price.
Beautiful design and component quality that you find in other brands at $3,000 and $4,000. There is an advantage to size and this company exploits these advantages of scale to give you the best value in the business. The only drawback is the mass market service you should expect.