Proform is really making inroads into the higher end machines and this $1200 model is one of their best yet over $1000. You still get the infamous Icon service standard with the treadmill but the day is quickly coming where most people won.'t ever need it.
If I were a fitness dealer trying to make a living selling treadmills I would be praying for time to find a fool to take the business off my hands. The quality is getting much better on the low end and the commercial guys are now looking over what's left with a vulture's spirit.