General Information

These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This well-known brand name is heavy on features and their newer units are holding up quite well in the home. The treadmills are beautifully packaged machines and look great in your home. NordicTrack is quickly becoming known for making a solid quality machine at a bargain price and they are selling more units that anyone else in their respective price range.

Quality / Philosophy

NordicTrack is produced by Icon, and this factory has over 200 engineers that help craft their products. Put simply, they are the best designed treadmills in the business. In the past, they have had to be the best because they used the cheapest parts in the business. They have finally discovered that you can find some of the key component parts overseas for less. The eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and they price their machines lower than anyone else if you compare apples to apples. If you like NordicTrack do NOT buy their $599 sale model. If you buy their models in the $1000 range, you get one heck of a value.

Outlook

Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability, they are the best. Icon has told us that they aren't trying their "customer service fee" any longer on the NordicTrack brand and we hope for their sake they don't. Why a consumer who buys a product and then has to pay a fee to get warranty parts or support is beyond us but everyone is pinching pennies these days. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.