General Information

Freemotion was acquired by Icon around the turn of the century and at that time was, unfortunately, named Ground Zero Fitness. Needless to say, the name had to be changed so they changed it to Freemotion, which was the name their strength product at the time. It was a successful changeover and many clubs swear by, not at, their Freemotion units. For the home, the quality is on par with NordicTrack which is good but you also get the infamous Icon service.

Quality / Philosophy

Freemotion is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices but they used to have quality to match. These days they put quality into the machines and pack them with features. We can no longer say Icon has the worst customer service in the business after experiencing the cheap treadmills sold on Amazon. We rate the machines by the individual machine quality, not the quality of their service.

Outlook

Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn�t up to the standards of any of the lower volume producers. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines- apparently they price their machines so low in comparison to other companies that they don�t have money left for service. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.