Esprit is a sub-brand for Spirit Fitness so they can sell on the web and not make their dealers mad about the product being sold on the web. Spirit Fitness is a company that was started in the early 80's and has produced many types of products adding fitness products to their line in the late 80's. They are known for product innovation. Their treadmills are typically mid-priced. Dyaco International purchased Spirit a few years ago and all of their production is offshore. The quality has been improving and Dyaco has made a huge investment in the Spirit brand.
Quality / Philosophy
The once totally US owned factory is now a subsidiary of Dyaco who hails from Taiwan. The practice of putting good parts in their treadmills has continued once again and they are trying to fill the value segment with many decent choices. With heavy competition from Icon, Horizon, and Pacemaster, it will be interesting to see how they do.
Dyaco has poured quite a bit of money into the Spirit brand to revitalize it and the results are showing. Their move to a more value oriented business should help their results.