The Costco models makes more sense in this price range.
Another line extension for Accell, They surprised us with another line extension with the Batavus brand in the USA. Since Tunturi had some negative connotations since it went mass market with the old Service Merchandise chain and others years ago, Accell has had some luck getting the Bremshey line in specialty retailers.
Quality / Philosophy
Seems to be to put together a decent machine at a relatively value price. The treads are very solid units but the ellipticals need some work. Overall, they are building a unit with care put into the quality of components they are using.
Accell seems to be one of the stronger newcomers in this market so we would expect them to have plenty of money to weather out the cycle of having to build a brand presence. At the least, expect product support with this brand.