*BH must have used a monkey with a dartboard to pick their pricing. It has no relation to what we hear these are selling for in the market.
If you want to spend $2,500 on a treadmill True and NordicTrack make much more sense. BH builds a solid units and the factory that makes their machines also makes machines for other brands but this nameplate doesn't justify the premium they are trying to charge. Laughable MSRP combined with average manufacturing execution gives you an experience that you get from a diet soda. You are hungrier than before you drank it and you don't know why. Best stick with the real thing if you have $2,500 rolling around in your pocket.