Who Manufacturers Steelflex Ellipticals?

General Information:Another import brand that was made in Taiwan and distributed by a sporting goods company in Dallas. These were identical to the Endurance line of treadmills and have a lifetime warranty on all parts. We had heard of acceleration problems where the treadmill would take off to full speed and a recall by Endurance only confirmed that problem and Ader has told us that they are no longer importing the product.

Manufacturing Philosophy:Their design philosophy seemed to be to make a decent product and put a hell of a warranty on it. Not a bad philosophy if the company is around to service the warranty and Ader has been around for quite a while.

Company Outlook : We had questioned the longevity of this brand and it looks like we were right. There are simply too many brands chasing too few customers these days.