BH Fitness Elliptical Review Index
General Information:BH is the Miley Cyrus of the fitness business. They can't help but to metaphorically show their ass as they take a wrecking ball to all morality of setting MSRPs. They have really worked to get the quality to a good standard and have really cut dealer prices to get into dealer showrooms. Don't pay list price for these because they have no basis in reality but you can really get a dealer to discount from all the reports we have had from consumers.
Manufacturing Philosophy:They put decent parts into a good package on the higher end and they are putting more value in the machine on average when you can get a discount on a unit. None of the designs are too fancy. We had received complaints from consumers about mechanical noises a few years ago but they seem to have addressed those problems. Many of our testers weren't big fans of the feel of the ellipticals.
Company Outlook : BH is a solid second tier supplier. Dealers are now choosing lines that they once had to fight over (like True, Precor and Lifefitness) and unless a brand can bring people in the door, many retailers simply do not want to fool with having to educate the public on a new brand. With that said, with the thinning of the manufacturer herd, BH has firmly established itself in the market with more and more dealers due to their debatable "value" play.