ST Fitness Elliptical Review Index
General Information:Star Trac launched the ST Fitness brand to the specialty market last year but has quickly morphed this brand, along with Ironman as a catchall for their consumer business. The ST Fitness brand can still be found in specialty stores but you will also find it online, in sporting goods stores and in mass market channels like Sears and Wal-Mart.
Manufacturing Philosophy:Star Trac is targeting the ST Fitness brand to fill a niche in the light commercial market for specialty dealers and for a higher end product for the online and mass market channels. They are putting good quality components in the machine and trying to make money on reduced margin. This can work if they keep their overhead low enough.
Company Outlook : Star Trac is big in the club market because they are a value alternative and cheaper products will always sell well. We would expect them to be around for product support for a long time.