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SOLE ELLIPTICAL REVIEWS

General Information:Sole Fitness is a company that sells high quality treadmills and ellipticals that are built for them by Dyaco International.'These machines are primarily sold at Sears, Dick's Sporting Goods, on Sole's website, and on various mass-market websites like Sears.com and Amazon.com.'Sole has quickly established their brand as a good value alternative and they have very broad distribution. They have blanketed the web with so many people promoting them it is hard to turn around on the web without bumping into them'just remember that the majority of the people promoting them are affiliate sites.

Manufacturing Philosophy:Sole Fitness is putting good components on their machines which makes perfect sense since they are putting such a long warranty on it. They are trying to sell their machines at a value price with a high-end warranty and the result is quite good. Sole will feel the pressure this year from a continually improving NordicTrack brand and the pricing pressure put on them by Precor.

Company Outlook : From a startup just a few years ago to putting treadmills for rent in hotels all over the USA, Sole Fitness has quickly established itself as a mass-market player in the US. The attention they have put into the quality of their machines has paid off making them a strong player in the market over the long term.

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