Schwinn Elliptical Review Index
General Information:Schwinn is part of the Nautilus Health & Fitness Group and the fitness equipment is made overseas. They are still supporting some of the lower end units but Nautilus has really been trying to put all their eggs into the direct business in order to stay alive. Nautilus has made Schwinn a focus of their elliptical and group cycling lineup. You can find these widely marketing on the internet and in some mass market stores.
Manufacturing Philosophy:Their design philosophy seems to be to make a decent machine and put the money where it is important, but they have been known to go cheap when you shouldn't. They give their machines decent core drive system parts and then cut corners wherever possible.
Company Outlook : Nautilus has lasted longer than we expected and in their latest annual report, the company reported a net loss for the year of $90,588,000. That's right, they lost over ninety MILLION dollars on sales of more than four hundred eleven million. We aren't the sharpest knives in the drawer but even we can figure out that you won't be able to do this for a long time and stay in business. We also understand that they want to get out of anything that doesn't have a direct relation to marketing without distributors or retailers and have their commercial business up for sale. The direct model can work well if they can get the product right. Nautilus has been in a freefall over the last two years but have beat many people's predictions that they would collapse?that said, they have also been beaten by the market and competitors like a rented mule so we'll see what the future holds for them.