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General Information:This is a licensed product for Icon Health and Fitness. Like other Icon built products, the features are heavy and component quality has rocketed upward with the exception being that some of the electronic features have been glitch prone. The pricing disparity we?ve seen on this brand in the past has equalized with the other Icon brands so there is no longer a premium for the name. The quality has really stepped up and they are making some very good machines- an excellent value for the money.

Manufacturing Philosophy:Reebok is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices but they used to have quality to match. These days they put quality into the machines and pack them with features. Icon also has the worst customer service in the business but we rate the machines by the individual machine quality, not the quality of their service.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn?t up to the standards of any of the lower volume producers. They promised an improvement in service but the results were more of the same. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines- apparently they price their machines so low in comparison to other companies that they don?t have money left for service. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.