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General Information:This is a licensed product for Icon Health and Fitness. Like other Icon built products, the features are heavy and component quality has rocketed upward, with the exception being that some of the electronic features have been glitch prone. The pricing disparity we've seen on this brand in the past has equalized with the other Icon brands, so there is no longer a premium for the name. The quality has improved, and they are making some very good machines, an excellent value for the money.

Manufacturing Philosophy:Reebok is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices, but they had the quality to match. These days they put quality into the machines and pack them with features. Reebok has not been emphasized in the last few years. We look for Icon to make a stronger push since this is such a well-known brand.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. They have promised an improvement on this and have new management in the service department, so we hope this helps. Although you get a value price for the product, you also get value service, so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.