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General Information:These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This well-known brand name is heavy on features and their newer units are holding up quite well in the home. The treadmills are beautifully packaged machines and look great in your home. NordicTrack is quickly becoming known for making a solid quality machine at a bargain price and they are selling more units that anyone else in their respective price range.

Manufacturing Philosophy:NordicTrack is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. In the past, they have had to be the best because they used the cheapest parts in the business. They have finally discovered that you can find some of the key component parts overseas for less- the eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and they price their machines lower than anyone else- if you compare apples to apples.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.