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General Information:These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This well-known brand name is heavy on features and their newer units are holding up quite well in the home. Since the original NordicTrack went bankrupt, this has become another Icon brand name.  The treadmills are beautifully packaged machines and look great in your home.  We still aren’t sold on the integrated TV’s but the machines are vastly superior to what they have produced even just a few years ago.

Manufacturing Philosophy:NordicTrack is produced by Icon, and this factory has over 200 engineers that help craft their products.  Put simply, they are the best designed treadmills in the business.  In the past, they have had to be the best because they used the cheapest parts in the business.  They have finally discovered that you can find some of the key component parts overseas for less and the eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and it still sells for a value price.

Company Outlook : Icon is the largest fitness equipment producer in the world with around $1 billion in sales.  In terms of stability, they are the best but overall, their customer service isn’t up to the standards of some of the lower volume producers.  Although they have told us they are upgrading their service, it is still a long road to what we would consider good.  Although you get a value price for the product, you also get value service so keep this in mind when buying their machines.  Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.