Landice Elliptical Review Index
General Information:Landice has been making treadmills since 1967 and has carved out a nice corner of the market. Their machines are typically well built with high quality components, but the MSRP's simply have little relation to what they sell for. The lifetime warranty is outstanding but make sure to read the restrictions and disclaimers first.
Manufacturing Philosophy:Their philosophy seems to be: put excellent parts into the treadmills and keep the design as simple as possible. They have picked up a bit of marketing in the past few years, which would explain the lifetime warranty. If more companies were willing to or could afford to put quality parts into their machines, we would be out of work.
Company Outlook : Landice is probably one of the best-suited companies to weather the flood of imports. They are a niche player that is good at identifying and capitalizing on underserved areas, which was evident with the rehabilitation treadmill they introduced a few years ago and the treadmill desk attachment. The upgrades these past few years in the appearance of the machines were well received. As would be expected from a good niche player, they keep introducing features that make them appealing to small groups. Expect Landice to be around for years to come.