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General Information:Another licensed brand for Icon Health & Fitness. They put this brand in Wal-Mart last year and they have been gaining traction with sales. Some of the newer models are on par with Proform and the entry-level NordicTrack units at a bargain price.

Manufacturing Philosophy:Gold's Gym is produced by Icon, and this factory has over 200 engineers that help craft their products. Put simply, they are the best designed treadmills in the business. In the past, they have had to be the best because they used the cheapest parts in the business. They have finally discovered that you can find some of the key component parts overseas for less and the eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and they price their machines lower than anyone else if you compare apples to apples.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability, they are the best, but overall their customer service isn?t up to the standards of any of the lower volume producers. Their latest gambit is to charge a service fee for shipping a warranty part and/or a trip charge if you want in-home labor- is this really a warranty? You decide! Although you get a value price for the product, you also get value service so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.