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General Information:Another licensed brand for Icon Health & Fitness. They have put this brand in Wal-Mart last year and they have been gaining traction with sales. Some of the newer models are on part with Proform and the entry-level NordicTrack units at a bargain price.

Manufacturing Philosophy:Gold's Gym is produced by Icon, and this factory has over 200 engineers that help craft their products. Put simply, they are the best designed treadmills in the business. In the past, they have had to be the best because they used the cheapest parts in the business. They have finally discovered that you can find some of the key component parts overseas for less and the eventual cost is less if you put more quality into the machine; so the quality of drive motors, rollers, and other key components are much higher than in the past and they price their machines lower than anyone else if you compare apples to apples.

Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. In terms of stability, they are the best but overall, their customer service isn?t up to the standards of some of the lower volume producers. Although they have made efforts in service, it is still a long road to what we would consider good. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.