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General Information:Freemotion was acquired by Icon around the turn of the century and at that time was, unfortunately, named Ground Zero Fitness.  Needless to say, the name had to be changed so they changed it to the Freemotion movement their strength products had at the time.  It was a successful changeover and many clubs swear by, not at, their Freemotion units.  Icon is trying to make a push into specialty fitness so we will see how this brand takes hold.

Manufacturing Philosophy:Freemotion is produced by Icon, and this factory has over 200 engineers that help craft their products.  Put simply, they are the best designed treadmills in the business.  In the past, they have had to be the best because they used the cheapest parts in the business.  The Freemotion brand has different parts than the remainder of the Icon lineup for the most part and they differ in terms of performance and quality as a result.

Company Outlook : Icon is the largest fitness equipment producer in the world with around $1 billion in sales.  In terms of stability, they are the best, but overall their customer service isn’t up to the standards of some of the lower volume producers.  Icon is running the customer service for Freemotion as a seperate customer service center that takes the commercial and specialty service calls. Icon has told us that they are currently upgrading ther customer service accross the board - we are in a wait and see mode. Although you get a value price for the product, you also get value service so keep this in mind when buying their machines.  Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.