FreeMotion Elliptical Review Index
General Information:Freemotion was acquired by Icon around the turn of the century and at that time was, unfortunately, named Ground Zero Fitness. Needless to say, the name had to be changed, so they changed it to Freemotion, which was the name their strength product at the time. It was a successful changeover and many clubs swear by, not at, their Freemotion units. For the home, the quality is on par with NordicTrack which is good, but you also get the infamous Icon service.
Manufacturing Philosophy:Freemotion is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices, but they had the quality to match. These days they put quality into the machines and pack them with features. Freemotion has not been as emphasized as a brand for home fitness as it has been in the past few years.
Company Outlook : Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. They have promised an improvement on this and have new management in the service department, so we hope this helps. Although you get a value price for the product, you also get value service, so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.