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General Information:This company is owned by Raleigh America- a large seller of bicycles. Their fitness bikes and steppers are well known as a good, low-priced alternative with quality comparable to Vision. Diamondback has had some missteps (to put it kindly) in the past with their treadmills so when we got the T series tread in to test, we sent it to hell and back.  Simply, the new tread lineup is impressive and is one of the best values on the market.

Manufacturing Philosophy:Diamondback is using quality parts put into a value package.  Overall, they are trying to make a push into the treadmill world by aggressively marketing a quality product at a value price.  It has worked for other companies so we’ll see how well Diamondback does.

Company Outlook : It is a new day at Diamondback.  Apparently, they have paid for the sins of the past and the new lineup is quite good.  Since a strong company is behind the brand, we would expect them to be able to weather the eventual shakeout this business has yet to complete.