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General Information:Bodycraft is another upstart in the fitness game in relation to their treadmill and elliptical products.  Even though the designs are solid, we have to wonder why there is a need for another brand.  They are made to the same quality as many others made by the same Asian factory.

Manufacturing Philosophy:Their design philosophy is to build a decent treadmill and put it at a value price.  This seems to work and the machines we looked at were quite capable.  With the big improvement in the quality of Icon makes and Horizon, it is a wonder though why the industry needs another brand in an already crowded market.

Company Outlook : We aren’t sure.  We know of some good dealers that have picked up this line but we would think it was more for reasons of wanting to differentiate from competitors rather than having a new, innovative product.