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General Information:BladeZ was sold by DK Fitness to BH Fitness in the summer of 2007, and now units are made by both DK and BH. DK and BH are some of the largest manufacturers of treadmills in the world and make much of the lower-end brands that you find in other parts of the World- other than the United States. They make some cool scooters that you may have seen in stores and have developed a number of different fitness machines. They are marketing under the BladeZ brand and the BH Fitness brand. We have had our doubt, but they have really worked to get the quality to a good standard and have really cut prices to get into dealer showrooms. Don?t pay list price for these but you can really get a dealer to discount from all the reports we have had from consumers.

Manufacturing Philosophy:They put decent parts into a good package and they are putting more value in the machine on average when you can get a discount on a unit. None of the designs are too fancy. We had received complaints from consumers about mechanical noises a few years ago but they seem to have addressed those problems.

Company Outlook : BH is a solid second tier supplier. Dealers are now choosing lines that they once had to fight over (like True, Precor and Lifefitness) and unless a brand can bring people in the door, many retailers simply do not want to fool with having to educate the public on a new brand. With that said, with the thinning of the manufacturer herd, BH has firmly established itself in the market with more and more dealers due to their "value" play.