AFG ELLIPTICAL REVIEWS
General Information:Before the retail shakeout/consolidation, Treadmill Doctor believed that Johnson might get some distribution with the AFG line. They surprised us by gaining distribution through Sears.com and the new Sears "specialty store" concept and that has saved the AFG line from being like the proverbial dinosaur.
Manufacturing Philosophy:We gained a much greater understanding of Johnson's business last spring with our visit to their headquarters and facilities in Taiwan and China. Johnson is the most integrated manufacturer of fitness equipment in the world. This can be both good and bad. The good is that you are in control of almost all aspects of production. The bad is that you are in control of almost all aspects of production- as in the recall of the LIvestrong ellipticals last year. They really seem to be focused on doing things the right way so it appears that this is a case where it is good overall. When they do have a problem, they only have themselves to blame. Overall, we were impressed with their quality procedures and design and testing processes and this year's reviews will reflect our better understanding of their operations but they really missed it on the Livestrong elliptical design.
Company Outlook : Johnson has established themselves as one of the largest and most stable companies in this business and they certainly have their act together so we have confidence in their ongoing product support of all the lines that they produce but we expect big results with their new partnership with Sears.