Proform 1110 E Elliptical Review
Treadmill Doctor Note:
When you compare the 1110 E to Proform's rear drive machines you understand why they put them on the bottom of the webpage on Proform.com.
Overall Rating: 4.70
Proform needs to go back to the drawing board on their front drive ellipticals. I am not saying that they are bad machines. I am saying they are uninspiried and needing something to give the customer a reason to buy beyond good styling. I guess Proform figures is all you will ever do is look at the machine and never use it?
These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This is one of the original Icon brands and can be found in most mass merchants. They typically range between $500 and $1,500 and have short warranties for the most part, although we have seen a shift in regard to that on mainly motors in some units. The higher end units have much longer warranties. The gee-whiz factor is high on these machines because they are packed with features, but some of these features can be glitch prone. Except for the higher priced units with a selling price of $1000 or more, we wouldn't recommend these for serious runners, but the quality of the machine is so much better than those produced just a few years ago. Most people who are walkers or occasional joggers will be satisfied with the new Proforms.
Quality / Philosophy
Proform is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices, but they had the quality to match. These days they put quality into the machines and pack them with features. On the low end, expect low quality, but that is more of a function of price rather than engineering. Proform is still saddled with many problematic models from their past, but the quality has rapidly improved, especially with their machines in the $900 and up range.
Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall their customer service isn't up to the standards of any of the lower volume producers. They have promised an improvement on this and have new management in the service department, so we hope this helps. Although you get a value price for the product, you also get value service, so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.
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