NordicTrack Elite 10.7 Elliptical Review
Treadmill Doctor Note:
We are fans of the NordicTrack Elite 10.7 design.
Overall Rating: 4.65
NordicTrack should makes more of their front drive ellipticals to resemble the Elite 10.7. This is more of a copy of Sole's elliptical design but there is a reason that Sole's design has been so successful.
These products are produced by Icon Health and Fitness. They are the largest retail fitness company. This well-known brand name is heavy on features, and their newer units are holding up quite well in the home, if you don't count some of the glitch prone features. The treadmills are beautifully packaged machines and look great in your home. NordicTrack is quickly becoming known for making a solid quality machine at a bargain price, and they are selling more units that anyone else in their respective price range.
Quality / Philosophy
NordicTrack is produced by Icon, a company with thousands of employees and large resources. Put simply, their machines have the best design in the business. Icon has a long, storied history that provides an example of how the big keep getting bigger. Icon used to be the mass-market darling because of their cheap prices, but they had the quality to match. These days they put quality into the machines and pack them with features. The NordicTrack brand as a whole has improved dramatically over the past 5 years, and service improvements give us hope that this can be the leading brand in the home market.
Icon is the largest fitness equipment producer in the world with over $1 billion in sales. If the fitness industry were a solar system, Icon is so powerful that they would be the Sun. In terms of stability they are the best, but overall, their customer service isn't up to the standards of any of the lower volume producers. They have promised an improvement on this and have new management in the service department, so we hope this helps. Although you get a value price for the product, you also get value service, so keep this in mind when buying their machines. Due to the sheer number of units they produce, we pick up support in many cases where this factory leaves off.