General Information: This was a sub-brand of Lamar Health and Fitness and was the idea of Kevin Lamar. He was the brains behind the resurgence of Schwinn Fitness and also ran the fitness division at Nautilus.
Manufacturing Philosophy: If you own one of these- our condolences- but we told you so. If you have one that is working you better be ready to run it into the ground because you will have a hard time reselling it'just ask former dealers- they had trouble selling them when new.
Company Outlook: Lamar had their assets seized by Wells Fargo, their lender, in September of 2007. As we said last year, the new ST line that Lamar headed at Star Trac didn't have any more success than Kevin's exploits of the past and is now another brand that is gone and soon to be forgotten.