General Information: Bodycraft is another upstart in the fitness game in relation to their treadmill and elliptical products. Even though the designs are solid, we have to wonder why there is a need for another brand. They are made to the same quality as many others made by the same Asian factory.
Manufacturing Philosophy: Their design philosophy is to build a decent treadmill and put it at a value price. This seems to work and the machines we looked at were quite capable. With the big improvement in the quality of Icon makes and Horizon, it is a wonder though why the industry needs another brand in an already crowded market.
Company Outlook: We aren’t sure. We know of some good dealers that have picked up this line but we would think it was more for reasons of wanting to differentiate from competitors rather than having a new, innovative product.
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Treadmill Model
