Treadmill Doctor Sponsored Link Program
If you would like to advertise your product or service on Treadmill Doctor, we would love to have you as a customer! You do not have to be selling a treadmill or elliptical to advertise, although that would be your most likely audience. All you have to do is agree to pay what we charge and we can have you up and running in no time. Treadmill Doctor has a highly targeted audience that is affluent and is interested in purchasing fitness equipment. If your potential customer is part of that audience then it may make sense for you to contact us. If you are interested, please email Woody Fisher at firstname.lastname@example.org or call him at (888) 362-1105 ext 222. We would love to count you among our advertisers.
Treadmill Doctor 2012 Advertising Disclosure
As many of you are aware, in the past for a short time, we sold banner ads on our website. After a lack of focus five years ago, we put everything we did under the microscope of financial results. It is a dirty thing to have to do but we did it to every business unit we have. As a result, many of the businesses we had been conducting in the past are no longer around like selling commercial equipment, designing our own equipment, remote service offices, etc. For the last five years, we are simply a parts and repair company that also does reviews- last year we added extended service plans and this year we are adding in-home installation services. The big surprise was that we spent nearly $200k every year on all efforts to support the reviews. Since we have never accepted money, gifts, travel, free samples, or any other type of financial inducement for the reviews we do, all of the review expenses came directly from the bottom line.
In order to make this work, we decided to return to the “Google” advertising model since now there is no free lunch for anything we do, including reviews. We had thought the reviews were a type of advertising for our parts sales but with the help of some free Google analytic software, we found out we were sadly mistaken so we’ve been essentially paying to give the public our opinions. You have been asking us for 14 years what to buy and through a poll we conducted on the site, you guys told us you don’t want to pay for the reviews, so that leaves advertising as our only option.
In an interesting twist, we adopted the Google model and the advertisers on our site pay when you click for more information from our site to the site of the advertiser. We don’t get paid to display our sponsored link ads, we only get paid when you click, and to make it fair, every manufacturer pays the exact same amount per click. Treadmill Doctor does NOT accept affiliate fees so whether you buy something we give a good review or whether you buy something we give a horrible review, it doesn’t make a financial difference to us (although if you do buy a cheaply made model, please bookmark our site for future parts needs).
Two new types of advertising have been added in 2011 which are very visible on our website. First, we now have what we call image ads. These are large ads that are placed on our most trafficked review pages: the treadmill and elliptical review index pages, the treadmill and elliptical best buy pages, and the online discount page. Companies pay for these image ads for a fixed cost per thousand impressions. Again like out sponsored link program, all manufacturers pay the same. Second, we are now adding video ads to our review videos. The cost of producing the videos has proven to be substantial (this year we are producing 93 individual videos), so we decided to sell the first 8 to 12 seconds of the videos as advertising to help defray the cost of producing these videos. Our video ads work just like our image ads with companies paying an identical amount per thousand impressions.
Over 97% of our company’s revenue is still tied directly to our parts and service businesses and, with the help of our financial housecleaning, we are stronger than ever and doing well in our parts and service businesses but the reviews will at least have to cover most of their costs via the new advertising program. Listed below is a list of companies that are either advertising with us now or have advertised in the past (just to make sure you have full information).
List of Past & Present Advertisers
Icon Health & Fitness
True Fitness Image
Treadmill Doctor also sells advertising to companies that sell treadmills online. These online retailers are not listed separately on our website, but you can obtain a list of them by emailing email@example.com.