General Information: New Balance branded machines are being distributed by Fitness Quest, the same people who brought you Tony Little. That is reason enough to throw rocks at this brand but they did something smart…they actually brought people on the payroll that know what they are doing.
Manufacturing Philosophy: One of the Hebb brothers that brought you a high value brand, Trimline, helped with the design of these products. It’s too bad though, the final product is a combination of Hebb design with Fitness Quest service. Treadmills are a bit different than ab machines or other gimmick products so expect a lack of good service if you buy this brand.
Company Outlook: Since they have the marketing muscle of Fitness Quest and the New Balance brand name, we would expect that this brand will build on the traction they gained last year.