They held the price on this one but the change to the backlit LCD screen really didn't make much sense. For $2500 you can get a heck of a Pacemaster or a machine from Lifefitness. With just a bit more, you can get a Landice.
For $2500 wouldn't you rather have a more established brand? With the economic turmoil those companies that are more aggressive on features and price will be the ones that last. Bodyguard is downgrading features and raising prices...doesn't make much sense to us either!